Nike storms on Yijianlian-NBA Draft initiatives
BEIJING: NIKE has took part in new Chinese basketball star Yijianlian(易建联) on the latter's NBA Draft Journey, with a massive marketing on print and online.
Nike China had also make some actions on the Young Star's leap to NBA , with online activities like an minisite on Nike China official Website:Nike/Yi . And Nike Chin also presents a premium platform as cooperation with NetEase's 163.com on its sports channel: Yi Jianlian Channel, stuff with concentrative topics, newsletter (“Yi Jianlian NEWS”), Poll, video show and even special online games (NBA MOCK DRAFT 2007).
The NBA DRAFT 2007 will opened in three days later at June 28th in Madison Square Garden, New York. Nike previously also designed an Unique “Scorpio” Logo for Yi Jianlian to match his birth date (27th, Oct.)
Nike China had also make some actions on the Young Star's leap to NBA , with online activities like an minisite on Nike China official Website:Nike/Yi . And Nike Chin also presents a premium platform as cooperation with NetEase's 163.com on its sports channel: Yi Jianlian Channel, stuff with concentrative topics, newsletter (“Yi Jianlian NEWS”), Poll, video show and even special online games (NBA MOCK DRAFT 2007).
The NBA DRAFT 2007 will opened in three days later at June 28th in Madison Square Garden, New York. Nike previously also designed an Unique “Scorpio” Logo for Yi Jianlian to match his birth date (27th, Oct.)
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